When it comes to successful eCommerce website management, organic traffic is one of the most crucial aspects to consider. It goes without saying that the more users visit your web store from search engines, the higher the conversion rates are and the better chances you have to boost your sales volume, reach business goals and generate profit. Among a variety of ways to increase your web store traffic, there is the one, which stands out from the crowd. The tool we are talking about is a blog.
Blogging is a helpful and highly effective way to make your website visitors engaged into your content and keep them interested in products/services offered. Most website owners overlook the importance of blogging, but they are actually mistaken when doing that. A professional blog can become a handy tool in customer attraction and retention, granted that you manage and update it as required. This is a perfect solution for user support, building brand reputation and boosting conversion rates.
A Blog: A Whim or A Must-Have?
If you are a web store owner or just plan to launch the one, a bit of statistics will help you make the right decision concerning blog integration. According to statistics, most serious businesses (including small-to-large online stores) have a tendency to generate around 126% of new leads per year. This is no wonder as interesting and engaging content is one of the top reasons of why users keep visiting a certain website or social media source.
The same is about web stores. If your eCommerce website provides detailed and useful niche information and facts about your products/services/business ideas, customers will obviously be interested in finding out more about it. As a result, they will come back to your website over and over again looking not only for engaging content, but also for what you will offer them.
Experts point out that around 81% of the US customers believe in what they read or find out in blog posts. If you intend to build customer trust and boost your web store credibility, do not underestimate the importance of updating your blog content on a regular basis. The more unique information it contains, the higher the chances to drive quality traffic are.
One of the most striking figures is that website owners, who have blogs and update them with quality information on a regular basis, get around 434% more indexed pages and over 97% more indexed links as compared to those that don’t have it. 97% of companies, which have their own blogs, initially get 97% more inbound links. Finally, 60% of blog users are more encouraged to deal with a brand after visiting your blog and about 61% of them eventually access web stores to buy something they’ve found out from the blog.
Why Does Blog Content Matter?
There are several ways to boost customer attention via your own online store blog. The success of this endeavour generally depends upon the content you post there, including its types, quality and update frequency. To get the most out of your blogging experience, you should obligatory plan it in advance. Whether you are going to invest money into your blog promotion or not, it should cover a broad range of aspects your current and potential customers should be interested to find out.
Mind, however, that any financial investments won’t pay off until your blog gains popularity and users return to it over and over again looking for a piece of advice or useful info. Getting high Google ranks and enough traffic always takes much time, but this is the step you should make. Actually, blog content is not about writing texts or posting photos only. It encopasses much more elements you cannot even think about, when launching a blog.
Let’s focus on the major ways of customer engagement and retention via content posting.
It doesn’t really matter what eCommerce niche you specialize in – there should be much info about it available in your blog. Will you write the articles and manage a blog on your own? Or it will be someone you’ll hire for this purpose? This depends upon the amount of time you are ready to spend and your writing and technical skills. No one knows your subject matter better than you do.
So, it’s desirable to write all the blog posts yourself, unveiling all the strong points and positive characteristics of products/services you are going to offer in your web store. If you still decide to entrust this responsible task with a copywriter, then make sure this person is proficient in the subject, has good command of the language and sufficient writing skills. This is a surefire way to get quality, informative and useful blog posts for customer retention.
Let’s face it: most users frequently overlook written information, but pay much attention to media files. Uploading of your product/service photos, their detailed descriptions and specifications, video files and promo clips will contribute to your business promotion and will eventually increase your conversion rates.
Most users are prone to trusting visual information rather than articles. A single image, photo collection or video may tell more than a couple of articles describing them. That’s a proven fact.
Link Building Strategy
Apart from media files, your blog posts should contain natural internal links to web store sections, topics, products or services. By reading a lot about a certain offer, a user may get the desire to have a look at it and find out more about the available options. A link will direct him/her to the required page, which will correspondingly increase the chances to make a deal.
This is not to mention the boost of your website positions in the search engines. Quality links will enhance your domain authority, increasing its popularity with other users. They also help the search bots discover and index your web store pages with maximum efficacy.
Social Media Marketing
Social networks have become an indispensable part of your everyday life. This is also a great way to drive traffic to your online store via blog usage. What you need to do is to upload informative posts to your blog and then popularize them through your social media accounts. This is a great way to engage customer attention.
By the way, it makes sense to upload different content types to boost user interest in the niche. Add more lists, visual elements, infographics as well as how-to, what and why posts. It is also reasonable to publish articles, which provide trusted information about your web store specialization, niche you work in and services offered.
Customer Support and FAQ Sections
If you launch a blog with a purpose of keeping your customers interested in your online store, do not forget to add support and FAQ sections. No matter how well-structured your eCommerce website is, users may face problems when browsing it. This especially concerns first-time visitors. Adding these sections to your blog will eventually increase web store traffic.
A blog is the best tool to communicate with your customers to find out their interests, ideas, product reviews and other thoughts. Encourage users for active participation in discussions and spend some time to react to all the inquiries and questions on time. You can also post announcements regarding product updates and other web store related information users will be interested to know.
What is the first thing you do, when going to shop for a particular product or service? Most users surf the web looking for reviews about the company or brand. If you manage to get a full-featured blog, then the chances to have more posts with your brand name mentioning in the search results notably increase. This will build up your company reputation with current and potential clients.
Blogging Secrets: What Are They?
Any blog should be logically-structured to draw user attention. Prior to going online, you should think well about the aspects you will reveal in your blog. This will affect the types and amount of its branches, topics, sections etc. Are you puzzled? Then consider the following ideas.
The best way to decide on your blog structure and specialization is to have a look at what your competitors offer. Check out their blogs, put down what you like about them and mind the disadvantages that don’t seem appealing. Pay attention to the topics they cover, types of content published, frequency of updates etc. It also makes sense to check the age of the blog. The older it is – the more ideas you can get from it.
Almost everyone can write and post blog articles, but making them SEO-friendly is a more complex[ task. Whether you write how-to guides, product reviews, informative posts or other content, you should make sure these posts contain keywords, videos revealing the ways your products work or their configurations, images or infographics. It makes sense to fill out the meta tags for your blog pages and photos to boost their search engine positions. SEO-friendly content is more visible in the search results, due to what your web store may get new customers.
Your Success Story
Most users are interested in your brand history and company development. A blog is a perfect place to present your business to the target audience. Be sincere and open-hearted, share your story revealing the most interesting aspects, describe how passionate you are about your business, try to evoke the feeling of interest in your customers. Everyone likes and appreciates that.
How often should you update your blog? Actually, you won’t find a “golden rule” telling you how often to do that. This depends on multiple factors like the amount of time you have, the type of content you should publish, the topics of posts you should submit etc. It is a proven fact, though, that blogs, which are updated on a regular basis, have more organic traffic and, thus, may bring more new customers to your online store.
It’s up to you to decide, whether you need to update your blog every day, twice a week or with any other frequency. Analyze the statistics, control the conversion rates and make the choice. An ideal variant is to add new content each time you wish to share something with the target audience. Just make sure the content you add is quality and informative.
Launching an eCommerce website is only half of the task. Making it work for you is a much more challenging process, which encompasses multiple aspects. Having a professional blog built with IM Creator will surely contribute to your business performance granted that you know how to make use of it.
When managed and updated properly, a blog becomes a “magic” tool, which drives organic traffic and converts it to regular buyers. It serves as a major means of communication between you and current/potential customers. Don’t overlook the importance of launching this type of project, if your goal is to generate leads and boost sales volume. Hurry up to create a blog and may it be a success!