Many people think it’s enough to manage a company Facebook page, or maintain a similar social media presence, but our marketing expert explains why you may need more.
Yes, it is absolutely a necessity for a small business to have its own website.
You can, of course, use social media to promote that website, but you definitely don’t want to be entirely dependent on your social media profiles.
Because social media platforms can change their rules at any time, and hold your hard-earned audience hostage.
There are countless examples of how this can go wrong, but essentially you want to avoid this type of scenario:
- Create a Facebook page for your business
- Create content for that page
- Build an audience for your content
- Engage with your fans
- Continue to grow your audience
- Pay Facebook to reach the audience that you built organically
In this scenario, if you haven’t already used your Facebook page to promote your website and start getting your fans to go there, you’ll have no choice but to pay Facebook (or whichever platform) to reach the audience that you worked so hard to build.
The real question here is, why wouldn’t you have a website for your business?
I suspect that the answer is that you (and many other small business owners out there) are still under the impression that building a website is a daunting task that requires technical knowledge or a large budget to outsource the work.
The truth is, it’s easier than it’s ever been to build a business website yourself, even with zero coding experience. You can start today by building a free site with IM Creator, so there’s really no excuse for not having a website for your small business.