This week’s dose of inspiration comes from New York City. Katrin and the rest of the super-talented team at Nominal Content are creators at their core, as demonstrated by their site as well as their very impressive portfolio of work.
From cute and helpful animations to full-on commercial shoots and everything in between, Nominal Content capitalize on their team’s diverse experience and interdisciplinary education to tell a wide variety of stories.
We particularly liked the simple and clear layout they employed on their site to best describe the services they offer without overwhelming users.
Katrin was nice enough to offer a taste of Nominal Content’s excellent consulting services to creators everywhere by answering our 5 Creator Questions:
Who are you and what do you do?
Hello! My name is Katrin Kalketenidis and I am the managing director of Nominal Content, a data-informed, digital-content production company based in New York City. I am also a digital communications specialist at Columbia University on the side.
How did you get started?
Nominal Content came together organically after years of working across film production and communications, at companies based in London and New York City. I discovered I liked wearing many hats, had many talented friends, and that – as digital natives – we offered a fresh approach.
What sets you apart?
My amazing team of interdisciplinary savants. Our work is informed by expertise in cinematic and viral film-making, sociology, international relations, and communications.
What obstacles did you have to overcome?
I am fiercely independent; at times even bullheaded. I built the company, designed our website, and am frequently behind the camera on shoots… but as managing director the work is never-ending, you have to learn to designate tasks to others.
Do you have any tips for other creators?
Begin by cultivating an intellectual foundation for your project. A great website, like a great company, boils down to great ideas. But rely on your intuition too, and don’t be afraid to jump in! My best ideas came from combining theory with practice.
There you have it – a great team with great ideas can do great things.
Are you ready to take Katrin’s advice and start putting your theory to practice? Get started building your own site for free with IM Creator!