Everything in our lives has a color, from the material world to the emotions we feel. Appropriate color choices can improve your branding, better represent your business, and attract your audience. The same goes for choosing the right website colors for your website. Below you’ll find a spotlight into some of our favorite colors.
Let’s talk about white!
What? But, isn’t white just a lack of color?
Well, contrary to popular belief, white is not a boring color: it is basically the best contrasting tool you could ask for! If you want to make a bold statement, do it with white font on a dark background or vice versa!
White design in big urban advertisements helps separate your ads from the noise of a city.
White may be basic, but it can also help people pay attention to your product! Think about the Beatles iconic White Album. It is one of the greatest albums of all time! People collected them, drew on them, and made each one into a unique art piece. In this situation, the white album cover served as a call to action – interaction!
What do you think about white in design? How are you using it?
International Klein Blue #002fa7
This color is art in and of itself. Originally mixed by Yves Klein, while he was in a particularly blue period, although blue had always had a special meaning for Klein. He said that all other colors have overly-specific associations, and he felt that true nature was represented by the blue of the sky and the sea.
In 1946, he dreamt that he signed his own name on the back of the sky, and then got angry at the birds that flew across the sky and spoiled what he called his “greatest and most beautiful creation.” So ya, blue was a big deal to Klein, and today we celebrate what a big deal Klein was to blue.
Avocado Green #7a9542
Avocado green! What a tasty color!
So many people have used it in their IM Creator sites, it’s definitely one of the most popular colors of 2019.
It’s a green tone with more warm notes than cold, so you can use this green to create a calming, serene mood. Additionally, many use it in food-related design because it evokes natural healthiness.
Back in the 70’s, it was a very popular color for everything from kitchen appliances to cars, so today many people think of it as a retro color, but don’t let its history fool you – it’s still very stylish!
People seem to be split into two categories regarding this creamy green – those who love it and those who hate it.
What do you think about avocado green? How are you using it?