Everything in our lives has a color, from the material world to the emotions we feel. Appropriate color choices can improve your branding, better represent your business, and attract your audience. The same goes for choosing the right website colors for your website. Below you’ll find a spotlight into some of our favorite colors.
Let’s talk about white!
What? But, isn’t white just a lack of color?
Well, contrary to popular belief, white is not a boring color: it is basically the best contrasting tool you could ask for! If you want to make a bold statement, do it with white font on a dark background or vice versa!
White design in big urban advertisements helps separate your ads from the noise of a city.
White may be basic, but it can also help people pay attention to your product! Think about the Beatles iconic White Album. It is one of the greatest albums of all time! People collected them, drew on them, and made each one into a unique art piece. In this situation, the white album cover served as a call to action – interaction!
What do you think about white in design? How are you using it?
International Klein Blue #002fa7
This color is art in and of itself. Originally mixed by Yves Klein, while he was in a particularly blue period, although blue had always had a special meaning for Klein. He said that all other colors have overly-specific associations, and he felt that true nature was represented by the blue of the sky and the sea.
In 1946, he dreamt that he signed his own name on the back of the sky, and then got angry at the birds that flew across the sky and spoiled what he called his “greatest and most beautiful creation.” So ya, blue was a big deal to Klein, and today we celebrate what a big deal Klein was to blue.
Avocado Green #7a9542
Avocado green! What a tasty color!
So many people have used it in their IM Creator sites, it’s definitely one of the most popular colors of 2019.
It’s a green tone with more warm notes than cold, so you can use this green to create a calming, serene mood. Additionally, many use it in food-related design because it evokes natural healthiness.
Back in the 70’s, it was a very popular color for everything from kitchen appliances to cars, so today many people think of it as a retro color, but don’t let its history fool you – it’s still very stylish!
People seem to be split into two categories regarding this creamy green – those who love it and those who hate it.
What do you think about avocado green? How are you using it?
Yellow is one of the three primary colors, along with blue🔵 and red🔴.
These colors are a basic inclusion in any palette since it is impossible to create them by mixing other colors).
🍌Three truths about yellow:
– It is a very positive and happy color, like the yellow sun itself 🙂
– It partners well with many colors, but especially black, gray, and white.
– It can be used to enhance something in your design.
🌽Whether highlighting text or objects, yellow is a great choice. And don’t forget about black and white pictures: you can overlay typography in yellow and it will stand out beautifully!
🍋Do you have a yellow design? Upload it to Instagram and tag us. We will add your work to our story!
Red is a very flashy colour, but designers are not shy about using it. Many logos are created in red — Netflix, Pinterest, Canon, Adobe, H&M, Coca Cola, Heinz, etc.
If you decided to use a red colour in your design you would well know for it:
– Red colour (#ff0000) is one of the pure colours (like blue and yellow), that means no other colours can be mixed to get a red.
– Red can tell about love, gladness, assurance.
– But in a big amount, it can mean rage and irritation.
– Sometimes we perceive it as the colour of a mistake.
– Red has 29 tones.
– Don’t forget to check what is red means in a culture or country and where in your design, red can go. For example: In Russia, red has a direct association with the soviet union. In China, red is the most popular colour because it means good luck, beauty, and success. In India, it is the colour of brides’ saris.
What do you know about the green color?
On the color spectrum, green is located between yellow and blue, making it easy to assume that mixing blue and yellow results in green. The green color has almost 30 shades.
Green can be used as an element to dilute warm colors, such as red and orange. The green color can be used with pink to help show lightness and carefree design.
This color symbolizes nature, and healthy organic products usually use shades of green. Green organizations and healthy lifestyles can have an impact, but it was not always so. The earlier green color was associated with sickness, decomposition, and poison, which is why the pharmacy symbol is green.
In Chinese, old Japanese, and Vietnamese, the same word can mean either blue or green. The Persian word سبز sabz can mean “green”, “black”, or “dark” at the same time.
When you think of the color “PINK,” which shade of pink do you imagine?
The extensive use of the word “pink” doesn’t help in indicating the specific color; every one of us imagines his own shade of pink.
– The English language uses two words, “pink” and “rose”—rose for red tones, and pink for cold tones.
– The first mention of pink in literature was in Homer’s Odyssey. “Then, when the child of morning, rosy-fingered Dawn, appeared, I sent some men to Circe’s house to fetch the body of Elpenor…”
– In the works of artists Cimabue and Duccio di Buoninsegna, young Jesus was dressed in a pink robe.
– Madame de Pompadour loved wearing pink dresses. Therefore she created her own personal pink with additional blue and yellow tones.
– In 2000–2010, there was a boom of pink in cinema and pop culture. It comes as no surprise that this began with Paris Hilton and Legally Blonde. Bend and snap!
– In the mens fashion scene, there was a trend of pink dress shirts. How comforting to know that every trend has an end to it 🙂
– In graphic design, pink is a useful tool to create a calming effect for bright colors and elements. It’s good to use pink with colorful photos.
– Blue is one of the pure colors (like red and yellow), which means no colors can be mixed to create blue.
– Plato named the four primary colors as white, black, red, and bright (blue).
– Isaac Newton was the first scientist to include blue as one of the seven colors of the visible spectrum (rainbow). One of the hues was indigo as a separate color. Its color ranges between blue and violet, but today, we usually refer to it as blue.
– Blue has been one of the most popular colors in a design, from ancient Egypt to this day.
– Egyptian blue was the first synthetic pigment. The Egyptians used it for the eyebrows on the funeral mask of Tutankhamun and for the decoration of papyrus, canvas, and wood. We have kept this latter tradition and still use blue ink on paper. This is why ink is usually blue.
– Also, the clothes of mummies were not white; they were actually in, you guessed it, blue!
– Blue and white porcelain are attractive objects in many cultures. This trend started in the ninth century in China and spread to other countries.
– Blue was found to be suitable for uniforms from the 17th century (England) and continues to be used for uniforms for the police, navy, and more.
– Why is the sky blue? And the sea? To get the answers for these questions, you can ask your parents 🙂 But why is the Internet blue? Keep reading to get our answer.
Twitter, Tumblr, Instagram (its first logo was blue!), LinkedIn, Facebook and Microsoft all use blue in their logos. Facebook has a blue-colored design because Mark Zuckerberg is red-green color-blind. Therefore, blue is the dominant color for him. As he said, “Blue is the richest color for me — I can see all of blue.”
The Internet is blue because it is human nature to use blue for things they can’t see—the same approach to electricity and gas.
Fluorescent colors possess more reflective power than other colors. As a result, our eyes see more intensive pigments. Regular pigments can reflect 90 percent, but fluorescent reflects as much as 300 percent.
The magic of these colors reveals itself in a chemical image; however, the production process requires organic resources, such as chlorophyll and quinine (cinchona).
The fluorescent boom started in the 1960s with Fillmore posters and psychedelic art. It then moved on to be popular in textiles, as well as sports and aerobic outfits in the 1980s.
In the ’90s, after the dissolution of the USSR, neon sports outfits burst into the Russian rave music scene (better late than never).
Karl Lagerfeld sometimes used fluorescent colors to elevate Chanel, a “near-dead brand,” and succeeded in this way.
In our mind, an excellent example of fluorescent design is Microsoft Windows 2 (1989). It presents a proper colors and pixels graphic design combination. Today, you need to try and create something like this, but in 1989, that was a singular UI design.
So, if you want to use fluorescent colors in your design work, you can use them as accents or use them fully. Never be somewhere in the middle as they are impossible to use neutrally.